Food & Beverage
Food & Beverage
FlavaFil - Flavored Filter Straw
FlavaFil Flavored Filter Straw
FlavaFil - Flavored Filter Straw
Raised
Raised
$7,730
$7,730
Backers
Backers
165
165
Funded
Funded
309%
309%
Raised
$7,730
Backers
165
Funded
309%
Project Description
Project Description
Project Description
FlavaFil came to us with a simple, fun product—a universal flavored filter straw that instantly transforms any drink. What they needed wasn’t storytelling depth or education, but speed, clarity, and a launch system that could turn attention into quick pledges at scale. Our role was to turn FlavaFil from a novelty idea into a momentum-driven Kickstarter campaign that funded fast and scaled efficiently through paid media.
FlavaFil came to us with a simple, fun product—a universal flavored filter straw that instantly transforms any drink. What they needed wasn’t storytelling depth or education, but speed, clarity, and a launch system that could turn attention into quick pledges at scale. Our role was to turn FlavaFil from a novelty idea into a momentum-driven Kickstarter campaign that funded fast and scaled efficiently through paid media.
FlavaFil came to us with a simple, fun product—a universal flavored filter straw that instantly transforms any drink. What they needed wasn’t storytelling depth or education, but speed, clarity, and a launch system that could turn attention into quick pledges at scale. Our role was to turn FlavaFil from a novelty idea into a momentum-driven Kickstarter campaign that funded fast and scaled efficiently through paid media.
The Roadblocks
The Roadblocks
The Roadblocks
As a low-priced consumer product, FlavaFil faced challenges common in crowded novelty categories. Without fast traction and tight cost control, even a clear product risked stalling early on Kickstarter.
As a low-priced consumer product, FlavaFil faced challenges common in crowded novelty categories. Without fast traction and tight cost control, even a clear product risked stalling early on Kickstarter.
As a low-priced consumer product, FlavaFil faced challenges common in crowded novelty categories. Without fast traction and tight cost control, even a clear product risked stalling early on Kickstarter.
Roadblock 1
Roadblock 1
Roadblock 1
Crowded novelty category competing for attention
Crowded novelty category competing for attention
Crowded novelty category competing for attention
Roadblock 2
Roadblock 2
Roadblock 2
Low AOV requiring extremely efficient paid acquisition
Low AOV requiring extremely efficient paid acquisition
Low AOV requiring extremely efficient paid acquisition
Roadblock 3
Roadblock 3
Roadblock 3
Need for instant value clarity to drive impulse pledges
Need for instant value clarity to drive impulse pledges
Need for instant value clarity to drive impulse pledges
Breakthrough
Breakthrough
Breakthrough
We built a speed-focused crowdfunding system designed to remove friction and convert immediately. By prioritizing clear demos, rapid creative testing, and disciplined cost control, the campaign was engineered to fund quickly without overcomplication.
We built a speed-focused crowdfunding system designed to remove friction and convert immediately. By prioritizing clear demos, rapid creative testing, and disciplined cost control, the campaign was engineered to fund quickly without overcomplication.
We built a speed-focused crowdfunding system designed to remove friction and convert immediately. By prioritizing clear demos, rapid creative testing, and disciplined cost control, the campaign was engineered to fund quickly without overcomplication.
Breakthrough 1
Breakthrough 1
Breakthrough 1
Seamless ad-to-campaign experience.
Seamless ad-to-campaign experience.
Seamless ad-to-campaign experience.
Breakthrough 2
Breakthrough 2
Breakthrough 2
Demo-first creative testing & winning visuals
Demo-first creative testing & winning visuals
Demo-first creative testing & winning visuals
Breakthrough 3
Breakthrough 3
Breakthrough 3
Cost-controlled, ROAS-led scaling
Cost-controlled, ROAS-led scaling
Cost-controlled, ROAS-led scaling
The Result
The Result
The Result
FlavaFil funded quickly and maintained efficiency throughout the campaign. With cost per purchase dropping from $22 to $14, the campaign raised $7,730 from 165 backers, reaching 309% of its funding goal while preserving margins.
FlavaFil funded quickly and maintained efficiency throughout the campaign. With cost per purchase dropping from $22 to $14, the campaign raised $7,730 from 165 backers, reaching 309% of its funding goal while preserving margins.
FlavaFil funded quickly and maintained efficiency throughout the campaign. With cost per purchase dropping from $22 to $14, the campaign raised $7,730 from 165 backers, reaching 309% of its funding goal while preserving margins.
ScaleUp Lab helped us move fast and stay efficient. The campaign was built for speed, and the results showed it.
ScaleUp Lab helped us move fast and stay efficient. The campaign was built for speed, and the results showed it.
Justin Fourie | Founder, Flavafil
We don’t guess. We validate.
At The ScaleUp Lab, we focus on pre-launch traction, low-cost lead acquisition, and conversion-focused creatives to engineer launches that are profitable and scale into ecommerce
We don’t guess.
We validate.
At The ScaleUp Lab, we focus on pre-launch traction, low-cost lead acquisition, and conversion-focused creatives to engineer launches that are profitable and scale into ecommerce
We don’t guess. We validate.
At The ScaleUp Lab, we focus on pre-launch traction, low-cost lead acquisition, and conversion-focused creatives to engineer launches that are profitable and scale into ecommerce