Pet & Supplies
Pet & Supplies
iCatsles - Modular Cat Tower
iCatsles - Modular Cat Tower
iCatsles - Modular Cat Tower
Raised
Raised
$54,784
$54,784
Backers
Backers
232
232
Funded
Funded
782%
782%
Raised
$54,784
Backers
232
Funded
782%
Project Description
Project Description
Project Description
iCatsles came to us with a beautifully designed product, a modular, tool-free cat tower built to blend seamlessly into modern living spaces. With its premium aesthetics and unique, modular functionality, the product stood out in a crowded pet category. Our role was to turn this strong design foundation into a successful Kickstarter campaign that could cut through competition, fund efficiently, and scale with confidence
iCatsles came to us with a beautifully designed product, a modular, tool-free cat tower built to blend seamlessly into modern living spaces. With its premium aesthetics and unique, modular functionality, the product stood out in a crowded pet category. Our role was to turn this strong design foundation into a successful Kickstarter campaign that could cut through competition, fund efficiently, and scale with confidence
The Challenges
The Challenges
The Challenges
iCatsles faced several challenges that needed to be solved to unlock momentum and ensure success on Kickstarter
iCatsles faced several challenges that needed to be solved to unlock momentum and ensure success on Kickstarter
High Launch Competition
High Launch Competition
High Launch Competition
A competing cat tower campaign was launched on Kickstarter during the same time-frame as iCatsles
A competing cat tower campaign was launched on Kickstarter during the same time-frame as iCatsles
Limited Product Units
Limited Product
Units
Limited Product Units
A limited number of physical units restricted the production and use of UGC videos during the campaign
A limited number of physical units restricted the production and use of UGC videos during the campaign
No Pre-Launch Audience
No Pre-Launch Audience
No Pre-Launch Audience
There were no qualified or engaged buyers lined up to support the campaign on day one
There were no qualified or engaged buyers lined up to support the campaign on day one
Our Approach
Our Approach
Our Approach
To navigate these challenges, we implemented a performance-led approach designed to create differentiation, and convert cold audience into backers
To navigate these challenges, we implemented a performance-led approach designed to create differentiation, and convert cold audience into backers
Differentiated Positioning
Differentiated Positioning
Differentiated Positioning
Clearly positioned iCatsles around modularity and aesthetics to stand apart from competing launches
Clearly positioned iCatsles around modularity and aesthetics to stand apart from competing launches
Creator-Led UGC Strategy
Creator-Led UGC Strategy
Creator-Led UGC Strategy
Due to limited units, We worked with a niche influencer and utilized other channels to drive traffic
Due to limited units, We worked with a niche influencer and utilized other channels to drive traffic
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
LaunchBoom-powered VIP funnel to capture qualified leads, and build demand before launch
LaunchBoom-powered VIP funnel to capture qualified leads, and build demand before launch
The Result
The Result
The Result
iCatsles raised a total of $54,784 from 232 backers, reaching 782% funding in total and a successful crowdfunding campaign despite a competitive launch window
iCatsles raised a total of $54,784 from 232 backers, reaching 782% funding in total and a successful crowdfunding campaign despite a competitive launch window
Every question and every request was promptly addressed & done. This reflects the strength of the team at ScaleUp Lab
Every question and every request was promptly addressed & done. This reflects the strength of the team at ScaleUp Lab
Jack Bullock | Founder, iCatsles
Jack Bullock | Founder, iCatsles
Our Recent Projects
Our Recent Projects
Want a Kickstarter launch engineered like iCatsles?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like iCatsles?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like iCatsles?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.