Kitchen Appliances
Kitchen Appliances
Grater Rain - Electric cheese grater
Grater Rain Electric Grater
Grater Rain - Electric cheese grater
Raised
Raised
$197,411
$197,411
Backers
Backers
1,087
1,087
Funded
Funded
2,353%
2,353%
Raised
$197,411
Backers
1,087
Funded
2,353%
Project Description
Project Description
Project Description
Grater Rain came to us with a promising product concept, a one-touch electric cheese grater designed to make everyday food prep faster, cleaner, and easier.As a new category idea, the product needed validation, clear positioning, and a scale-able launch system. Our role was to validate the concept and turn Grater Rain into a high-velocity, revenue-focused crowdfunding campaign built to fund fast and scale
Grater Rain came to us with a promising product concept, a one-touch electric cheese grater designed to make everyday food prep faster, cleaner, and easier.As a new category idea, the product needed validation, clear positioning, and a scale-able launch system. Our role was to validate the concept and turn Grater Rain into a high-velocity, revenue-focused crowdfunding campaign built to fund fast and scale
The Challenges
The Challenges
The Challenges
Despite a strong product concept, Grater Rain faced challenges that required strategic solutions to achieve a successful and scalable crowdfunding launch
Despite a strong product concept, Grater Rain faced challenges that required strategic solutions to achieve a successful and scalable crowdfunding launch
No Pre-Launch Audience
No Pre-Launch Audience
No Pre-Launch Audience
There were no qualified or engaged buyers lined up to support the campaign on day one
There were no qualified or engaged buyers lined up to support the campaign on day one
Unproven Product Category
Unproven Product Category
Unproven Product Category
As a new approach to cheese grating, there was no clear benchmark for customer demand
As a new approach to cheese grating, there was no clear benchmark for customer demand
Product Education Barrier
Product Education Barrier
Product Education Barrier
Clear positioning was needed to differentiate our product from traditional graters
Clear positioning was needed to differentiate our product from traditional graters
Our Approach
Our Approach
Our Approach
To address these challenges, we designed and executed an end-to-end launch system that guided the campaign from validation through live scaling
To address these challenges, we designed and executed an end-to-end launch system that guided the campaign from validation through live scaling
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
A low-friction VIP reservation funnel to capture qualified leads, and build demand before launch
Demand Validation
Demand Validation
Demand Validation
Multiple hooks, and angles were tested early to identify demand signals and winning messages
Education-Led Visuals
Education-Led Visuals
Education-Led Visuals
Product demos and use-case visuals
used to clearly communicate
Grater Rain’s value
Product demos and use-case visuals used to clearly communicate Grater Rain’s value
Product demos and use-case visuals used to clearly communicate Grater Rain’s value
The Result
The Result
The Result
Grater Rain launched with sustained momentum and continued performing well beyond its initial peak. The campaign secured 1,039 backers on Kickstarter and raised an additional $197,411 on Indiegogo. Today, Grater Rain continues to scale successfully in ecommerce
Grater Rain launched with sustained momentum and continued performing well beyond its initial peak. The campaign secured 1,039 backers on Kickstarter and raised an additional $197,411 on Indiegogo. Today, Grater Rain continues to scale successfully in ecommerce
Grater Rain launched with sustained momentum and continued performing well beyond its initial peak. The campaign secured 1,039 backers on Kickstarter and raised an additional $197,411 on Indiegogo. Today, Grater Rain continues to scale successfully in ecommerce.
ScaleUp Lab handled our Kickstarter launch site, marketing & social media, reported weekly on ROI and helped us raise over $200,000 with orders from 49 countries
ScaleUp Lab handled our Kickstarter launch site, marketing & social media, reported weekly on ROI and helped us raise over $200,000 with orders from 49 countries
Jimmy Olmes | Founder, Grater Rain
Jimmy Olmes | Founder, Grater Rain
Our Recent Projects
Our Recent Projects
Want a Kickstarter launch engineered like Grater Rain?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like Grater Rain?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like Grater Rain?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.