Science & Technology
Science & Technology
EVOLVE MVMT – Shock Absorption Wearable Device
EVOLVE MVMT – Shock Absorption Wearable Device
EVOLVE MVMT – Shock Absorption Wearable Device
Raised
Raised
$67,151
$67,151
Backers
Backers
130
130
Funded
Funded
658%
658%
Raised
$67,151
Backers
130
Funded
658%
Project Description
Project Description
Project Description
EVOLVE MVMT - The world’s first wearable that analyzes shock absorption with every step, helping athletes run smarter, reduce injury risk, and optimize performance. While the product was highly innovative, its technical nature required clear education and context
EVOLVE MVMT - The world’s first wearable that analyzes shock absorption with every step, helping athletes run smarter, reduce injury risk, and optimize performance. While the product was highly innovative, its technical nature required clear education and context
The Challenges
The Challenges
The Challenges
Despite being an innovative product, several critical challenges needed to be addressed for a successful launch
Despite being an innovative product, several critical challenges needed to be addressed for a successful launch
High Technical Complexity
High Technical Complexity
High Technical Complexity
Bio-mechanics and shock absorption were difficult concepts for everyday runners to understand
Bio-mechanics and shock absorption were difficult concepts for everyday runners to understand
Backlash on Product Design
Backlash on Product Design
Backlash on Product Design
The ankle-worn design drew negative feedback due to comparisons with tracking devices
The ankle-worn design drew negative feedback due to comparisons with tracking devices
No Pre-Launch Audience
No Pre-Launch Audience
No Pre-Launch Audience
There were no qualified or engaged buyers lined up to support the campaign on day one
There were no qualified or engaged buyers lined up to support the campaign on day one
Our Approach
Our Approach
Our Approach
To address these challenges, we went forward with a benefit-first approach that reshaped how the product was understood and positioned
To address these challenges, we went forward with a benefit-first approach that reshaped how the product was understood and positioned
Simplified Messaging
Simplified Messaging
Simplified Messaging
Messaging reframed technical concepts into clear benefits like injury prevention and joint health
Messaging reframed technical concepts into clear benefits like injury prevention and joint health
Product Repositioning
Product Repositioning
Product Repositioning
Clearly differentiated the product from tracking devices, along with proactive comment management
Clearly differentiated the product from tracking devices, along with proactive comment management
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
$1 VIP Funnel Implemented
LaunchBoom powered VIP funnel to capture qualified leads, and build demand before launch
LaunchBoom powered VIP funnel to capture qualified leads, and build demand before launch
The Result
The Result
The Result
Even amid backlash around product design and perception, EVOLVE MVMT successfully raised $67,151 from 130 backers, achieving 658% funding and validating strong market interest in the product’s core value
Even amid backlash around product design and perception, EVOLVE MVMT successfully raised $67,151 from 130 backers, achieving 658% funding and validating strong market interest in the product’s core value
Our Recent Projects
Our Recent Projects
Want a Kickstarter launch engineered like Evolve?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like Evolve?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like Evolve?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.