Home Improvement
Home Improvement
AC Shade – Precision-Engineered AC Cover
AC Shade – Precision-Engineered AC Cover
AC Shade – Precision-Engineered AC Cover
Raised
Raised
$415,568
$415,568
Backers
Backers
3,793
3,793
Funded
Funded
5,936%
5,936%
Raised
$415,568
Backers
3,793
Funded
5,936%
Project Description
Project Description
Project Description
AC Shade came to us with a simple product: a shade that protects outdoor AC units from direct sunlight and helps reduce cooling costs. What AC Shade needed wasn’t product validation, but demand creation, launch momentum, and a clear scaling strategy. Our role was to turn AC Shade from a good idea into a high-intent, revenue-focused crowdfunding campaign that could fund fast and scale
AC Shade came to us with a simple product: a shade that protects outdoor AC units from direct sunlight and helps reduce cooling costs. What AC Shade needed wasn’t product validation, but demand creation, launch momentum, and a clear scaling strategy. Our role was to turn AC Shade from a good idea into a high-intent, revenue-focused crowdfunding campaign that could fund fast and scale.
AC Shade came to us with a simple product: a shade that protects outdoor AC units from direct sunlight and helps reduce cooling costs. What AC Shade needed wasn’t product validation, but demand creation, launch momentum, and a clear scaling strategy. Our role was to turn AC Shade from a good idea into a high-intent, revenue-focused crowdfunding campaign that could fund fast and scale
The Challenges
The Challenges
The Challenges
Despite a strong product foundation, AC Shade faced early challenges that required strategic solutions to achieve a successful and scalable crowdfunding launch
Despite a strong product foundation, AC Shade faced early challenges that required strategic solutions to achieve a successful and scalable crowdfunding launch
No Pre-Existing Audience
There were no qualified or engaged buyers lined up to support the campaign on day one
There were no qualified or engaged buyers lined up to support the campaign on day one
Early Creative Fatigue
High ad frequency during pre-launch hinted towards limited demand and scaling potential
High ad frequency during pre-launch hinted towards limited demand and scaling potential
Seasonal Time Constraint
With summer ending soon, the campaign had to launch fast to ensure timely delivery for backers
With summer ending soon, the campaign had to launch fast to ensure timely delivery for backers
Our Approach
Our Approach
Our Approach
To overcome these challenges, we deployed a proven crowdfunding system covering every stage from pre-launch to live campaign execution
To overcome these challenges, we deployed a proven crowdfunding system covering every stage from pre-launch to live campaign execution
$1 VIP Funnel Implemented
LaunchBoom-powered VIP funnel to capture qualified leads, and build demand before launch
LaunchBoom-powered VIP funnel to capture qualified leads, and build demand before launch
Creative Testing & Iteration
Multiple creative angles, ad concepts and audiences were tested to prevent ad fatigue
Multiple creative angles, ad concepts and audiences were tested to prevent ad fatigue
Live Campaign Scaling
Pre-launch wrapped early and the budget was timely shifted to live campaign marketing for backers
Pre-launch wrapped early and the budget was timely shifted to live campaign marketing for backers
The Result
The Result
The Result
AC Shade launched with strong momentum, reaching full funding within 9 minutes! By driving traffic and backers from multiple channels, we turned a simple home improvement product into a scale-able crowdfunding success, raising $415,568 from 3,793 backers and achieving 5,936% funding in total
AC Shade launched with strong momentum, reaching full funding within 9 minutes! By driving traffic and backers from multiple channels, we turned a simple home improvement product into a scale-able crowdfunding success, raising $415,568 from 3,793 backers and achieving 5,936% funding in total
Our Recent Projects
Our Recent Projects
Want a Kickstarter launch engineered like AC Shade?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like AC Shade?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.
Want a Kickstarter launch engineered like AC Shade?
Book a call with The ScaleUp Lab and let’s build your full-funnel growth system.