Evolve MVMT
Shock Absorption Wearable Device
Overview
EVOLVE MVMT - The world’s first wearable that analyzes shock absorption with every step, helping athletes run smarter, reduce injury risk, and optimize performance. While the product was highly innovative, its technical nature required clear education and context
The Challenges
Despite being an innovative product, several critical challenges needed to be addressed for a successful launch
High Technical Complexity
Backlash on Product Design
No Pre-Launch Audience
Our Approach
To address these challenges, we went forward with a benefit-first approach that reshaped how the product was understood and positioned
Simplified Messaging
Product Repositioning
$1 VIP Funnel Implemented
The Result
Even amid backlash around product design and perception, EVOLVE MVMT successfully raised $67,151 from 130 backers, achieving 658% funding and validating strong market interest in the product’s core value
It’s our pre-launch system for turning early interest into stronger buyer intent. We run Meta ads to high-converting landing pages where interested buyers reserve their launch perk for $1, helping filter out casual browsers and build a list of people who are more likely to back on launch day.
We help founders validate demand before launch, build pre-launch infrastructure, test what converts, and warm their audience ahead of day one. The goal is to replace guesswork with a clearer, more structured path to launch.
Yes. We handle the strategic direction and the execution across funnels, landing pages, ads, emails, and campaign pages so everything works together as one cohesive system.
We typically need product photos or renders, brand assets, your campaign funding goal, and a target launch date. The more complete your inputs, the stronger the first draft and the smoother the process.
A common recommendation is to allocate around 15–20% of your fundraising goal toward marketing. In most cases, 70–80% of that budget goes toward Meta ads, with the rest supporting the other tools and tactics needed for launch.
No. While crowdfunding is a core focus, we also help brands after the campaign through ecommerce growth, Shopify support, and post-campaign systems designed to turn backers into long-term customers.
No one can honestly guarantee a specific funding result. What we do provide is a process built around testing, optimization, and conversion principles designed to put your campaign in the strongest possible position before launch.
Yes. We support brands after the campaign through Shopify buildout, post-campaign support, PledgeBox setup, backer communication systems, and paid acquisition designed to help you keep momentum going beyond crowdfunding.